Italiano

Xelion is the Italian investment banking division of the Unicredito Group

Objective

In early 2006, Xelion began to develop a senior and middle management leadership programme for 50 managers from central functions and sales. It needed to be innovative and challenging, with a focus on active leadership.

The managers needed to experience, reflect on and share the most effective leadership styles and behaviours, in order to manage, motivate and mobilise people according to the Xelion Leadership Profile and Values.

Solution

Impact Italia responded to Xelion’s needs by designing a Community Action Programme, to bring together the business and its communities for mutual benefit and learning.

The participants worked on a real project for Lega del Filo d’Oro, an Italian association supporting blind, deaf and dumb people. The leadership in action programme required participants to design and lead a fundraising campaign taking place in 100 Italian piazzas to generate 500,000 Euros. The programme comprises of 4 stages.

Phase 1: The Design: a three-day leadership programme during which the 50 managers worked in seven subgroups to design the fundraising campaign
Phase 2: Leadership in Action: managers use effective leadership behaviours to mobilise and motivate their people to take part in the campaign
Phase 3: Execution: deployment of the fundraising campaign across Italy
Phase 4: Follow-up: Review and celebrations

Result

The managers were deeply affected by the community experience and the real consequences of their leadership actions. The community partner directly benefited from Xelion’s expertise and energy and the improved competencies of the managers.

"The Community Action Programme “100 Piazzas – Xelion for the Community 2006” has got off to a good start. The design and organization phase of the project highlighted some good capabilities in our managers. It helped all of us to re-discover effective leadership behaviours. Furthermore, the CAP is helping to consolidate the integration process between the different areas of the company – an added bonus. All this happens within a framework of the highest emotional impact, which acts as a catalyst for motivation and makes the experience incredibly memorable. We believe that the programme will achieve its objectives - the training we have started will consolidate a distinctive leadership style which is coherent with the business objectives of the company."

Vincenzo Bafunno
CEO  Xelion

"The programme was a great experience for Lega del Filo d’Oro. We were very impressed by the commitment of the delegates and appreciated their huge effort to understand and to achieve all the goals set. They did an excellent job."

Rossano Bartoli
General Secretary of Lega del Filo d’Oro

Read more about Impact's approach to Inspiring Leaders
Read more about Impact's approach to Community Action Learning

Download a PDF version of this case study in Italian -  xelion_italian.pdf (200.67 KB)