"With Synergy, I think that you have found something exciting, niche and powerful"
Head of Leadership
Global Investment Bank

Business Strategies for Relief and Development

Synergy is a unique service from Impact’s Relief and Development Group which promises to introduce fresh thinking and devise new services for the private sector.

It is a structured, intensive innovation process to develop new business concepts which align business needs to humanitarian crises and global development challenges

Synergy uses the context of relief and development as the paradigm to unearth solutions for:
•    Developing inspiring leaders
•    Attracting and retaining the most talented people
•    Devising new approaches to CSR and sustainability
•    Understanding new markets and developing new services
•    Managing risk and improving supply chains
•    Strengthening brand, culture, values and trust

The Synergy method

Synergy takes a structured, intensive approach to developing fully-formed, business-ready concepts primed for implementation.

1. Business analysis
A rapid analysis of core business functions and priorities to align:
•    Core competencies
•    Corporate challenges and risks
•    Corporate culture, values and brand
•    CSR strategy and priorities
•    Key business strategies and change agendas

2. External alignment
Assessment of alignment points to the global relief and development context:
•    The geopolitical context
•    Supply chain links to the developing world
•    Consumer, investor and community perception
•    Market opportunities for serving the bottom of the pyramid

3. Concept innovation
Facilitated processes to uncover new initiatives:
•    Stakeholder focus groups
•    Cross-sector surveys
•    Innovation workshops
•    Discovery experiences
•    Field based concept testing

4. Strategy development
The final stage is one of bundling the innovations into coherent, business cased concepts, considering:
•    Investment requirements
•    Triple bottom line impact projections
•    Stakeholder risk analysis
•    Beneficiary impact analysis
At this point participatory presentations explore the potential for implementation, and the most appropriate approach to take the strategy from concept to reality.

An inspiring process

We have developed an inspiring process to generate the energy and innovation required to embark upon genuinely new business strategies, incorporating;

•    Best practice capture sessions
•    Cross-sector innovation workshops
•    Discovery experiences for key stakeholders
•    Concept testing with field based relief and development agencies
•    Consultation with potential beneficiaries
•    Concept impact modelling
•    Multi-media concept presentations

For more information about Synergy please contact us